Networking facilitates the linking of various people. As those people become more familiar with each other, they learn their diverse strengths. Networking seeks to maximize the use of those strengths, thereby encouraging an optimization of the human resources available to any company or institution.

In multi-level networking, the linking of various people takes place on distinct and separate levels. Multi-level networking has become a favored technique among sales groups, especially sales groups that employ multi-level marketing techniques.

Multi-level marketing creates a hierarchy of sales people. Those at the top of that hierarchy are those who were the first to strike out on their own. They were also the first to make use of the methods called-for in multi-level networking.

In multi-level marketing each of the salespeople has two goals. One goal relates to sales figures. The salespeople aspire to sell a profitable amount of a given product. Yet those same salespeople also have a second goal, one that relates to the networking abilities.

By employing the techniques of multi-level networking, each salesperson is encouraged to recruit more sales people. Under the rules of multi-level marketing, a portion of the sales from each new recruit goes to the person who recruited him (or her). Because a salesperson interacts with so many customers, they too are given incentives to become part of the growing sales network.

A system that relies on multi-level networking needs to develop as many rewards as possible for those who do network constantly with others. Salespeople often receive added incentive to network with customers. They frequently have a special offer that they can give customers.

In a sales system based on multilevel marketing, each customer must be viewed as a potential new member of the sales force. Each new customer might thus be told the he (or she) will enjoy a price reduction on the available product, if that same customer can turn around and recruit more salespeople. .

Any sales system that relies heavily on the use of networking can easily morph into a pyramid system. Each group of networked salespeople represents a unique pyramid. The salesperson who took the first networking moves sits at the top of each pyramid.

In such a pyramid system, not much attention is paid to the quality of the product that is being sold. That is the weakness in the pyramid system. The product itself does not generate a great deal of income, only the contacts achieved by networking bring a? real reward to each salesperson.

Consider then what could happen if some one low down on the pyramid suddenly ceased to make efforts to network with others. Consider what would happen if those lower down on the pyramid suddenly quit selling the single offered product. That would cut-off the income going to those at the top of the pyramid.

That then is the danger to which salespeople are exposed, if they choose to enter a system based on multi-level marketing. If exercised to the extreme, there comes a point at which the structure created by multi-level networking no longer works as well as it once did.

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Mariano M. Jauco has been empowering business professionals and individuals by sharing his knowledge to produce positive change in the world. His personal development techniques and methods will allow you to reach your goals and achieve the success and prosperity you deserve.

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