I lead a Saas company that provides help in the form of small business management and accounting software tools and know-how to thousands of startups and small businesses all over the world. Whenever I explain to folks I meet what I do, I always get asked the same question “Given my years of experience, how could I put it to use and make regular money from small business consulting? I’m always ready to supply wisdom as I am lucky enough to spend best part of my day talking to small business owners and employees enthusiastic to talk about their challenges.
This is the advice that I offer:
The net is a perfect platform for finding customers and it makes it simple to get into a dialogue with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with wisdom and help them tackle key challenges.
Information marketing – package and sell your expertise to businesses through the Internet
What I discuss here is equally appropriate to businesses of any size. You can repackage and sell your expertise in a digital format such as video, audio or documents. The software to make professional standard material are readily available on the net. Producing a tutorial in simple to use internet formats is now simple and inexpensive. You just have to be prepared to dedicate a small amount of time understanding the systems and materials that you can either sell or give away to get your target customer’s attention.
You have to decide what you want to achieve. Consultancy and information marketing go hand in hand and if you do, both can be very lucrative as the consultancy will provide you with the questions and the answers to which could be turned into content and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be in demand by others then produce a two minute video to explain yourself and your expertise to your potential client(s). Unless you know the market’s exact problem then make the video generic and use the following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the market problem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.
This approach is ideally suited to situations where you are individually targeting target(s). You should always focus on growing a list you can interact with and make sales to. Treat the people on your list well and they will tell you their needs to which you can match and produce your content products. The more people on your list the more consulting and information marketing opportunities you will discover. If you would like to discover more about how to do this then follow any of the links in this article. I would be delighted to help you.
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Mariano M. Jauco has been empowering business professionals and individuals by sharing his knowledge to produce positive change in the world. His personal development techniques and methods will allow you to reach your goals and achieve the success and prosperity you deserve.
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