From adverts that dance or sing to MTV-like commercials, on-line advertisers at the moment are utilizing a brand new type of expertise referred to as “rich media” to attract consumers.
U.S. Internet promoting revenue can have reached about $12 billion last year, up $3 billion from 2004. Of this, advertisers spent about $1 billion on rich media, up from $800 million in 2003, in line with the Interactive Promoting Bureau.
So what exactly is wealthy media? By definition, it’s an online advertising method that combines graphics with audio applied sciences, giving Web customers an interactive experience.
And with more than half of American households linked on-line and using excessive-speed connections like broadband and DSL, it means a probably profitable manner for online advertisers to get shoppers’ attention.
One company taking internet marketing to a special degree is Centale Inc. (OTCBB: CNTL), based mostly in Fort Lauderdale, Fla. The net advertising and know-how agency affords reducing-edge know-how solutions to its clients.
Centale’s premier software, the Catalyst EV, is a software program platform that enables companies to communicate directly to the desktop of their viewers in rich media format.
The software additionally capabilities impartial of e-mail. So far, research have shown that e-mail campaigns may be reducing in effectiveness as a result of as the quantity of e-mail increases, the chance of success of the solicitation or commercial tends to decrease.
One reason that advertisers are embracing wealthy media is that it sometimes entertains and is compelling enough to seize the curiosity of consumers. It also allows a person a modicum of management by both stopping the advert fully, or collaborating in it and clicking via to an advertiser’s Website online to get more information.
Whereas rich media may not endear promoting to on-line customers, most customers are finding it less intrusive than traditional pop-up, banner and text-primarily based ads. Centale says there’s a favorable marketplace for its product, as the industry shifts away from traditional advertising comparable to print and radio in favor of online advertising.
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