Do you struggle with keyword research? I know I do. Finding keywords isn’t actually the problem. Most of what I find are just not good enough.
I always believed that Google’s keyword tool gave highly accurate results. Why wouldn’t I? Big company like that shouldn’t be giving false figures. Turns out they do and they don’t.
The results you see are not always correct, far from it. At the time it was put together it will have been perfectly correct. I discovered the answer almost by pure chance.
I homed in on a key phrase with roughly 5000 competing websites. I was pretty confident I could get a result from that. I started banging articles out left right and centre. Hundreds in fact.
Pretty soon I noticed over 9000 competitors. I was shocked at this huge difference. Looked like it was going to be hard work. A bit more investigating turned up my own articles on loads of these new competing sites.
The point I’m trying to get across is that had I looked at the keyword with 9000 competitors, I would have left it alone. As a lot of them were mine (or had my article on) I was competing against my self most of the time. A nice situation to be in!
Not wanting to rely on luck every time I thought I’d try a keyword research service. My hope was to get some ‘killer’ keywords delivered by email every day. I did a few calculations and came to the conclusion that research services, though not cheap, were value for my dollar.
Travis Sago was offering a service which I decided to try. After all, he’s the king of the bum marketers. Bum marketing only costs my time so it’s my kind of marketing.
I figure if one good keyword comes each day that should save me an hour or two’s work. If I can save two hours work each day that’s something I’ll grab with both hands. Put that couples hours saved against the daily cost and it adds up to value.
I get a lot of emails from gurus banging on about outsourcing. I see this as an outsourcing project. I’m outsourcing my keyword research to a professional service.
If you want to know how I got on with the keyword research service head on over to my website and see for yourself how it turned out. I also mention earlier about thousands of articles published for one keyword. I’ll also tell you how I did that at my site.
