More and more small business owners are turning to online Internet web video to boost their Internet marketing. However, most are not expert at video cameras and how to use it properly is a key concern. A key component to professional looking video are sites and backgrounds. Here are some background and site location tips for how to use your video camera to best promote your business.
1. List Possible Off-Site Locations.
Avoid staying cooped up in your office taking videos of you just talking to a camera. Shake things up a bit by finding an interesting site that relates to the subject of your video. In front of a brick wall to discuss getting out of a rut, or a busy street corner to discuss making the right choices might be good ideas. Any location that conveys the message of your video in an inventive way will capture your audience’s attention.
If you are shooting in an outdoor location, keep in mind that the weather may not cooperate and be prepared. Bring things to cover your camera like an umbrella or blanket in case it rains or snows. And be aware of background noise that may disturb the sound quality, being prepared to re-record in a quieter spot later, if necessary.
2. Use Different Settings for Your Backgrounds to Emphasize Your Video’s Point.
Background can be used in addition to location to emphasize your video’s subject matter. Video is so powerful because it speaks to your audience’s visual senses as well as their audible senses; this can make a powerful non-verbal statement if you select your background well.
A busy mall will have a different background impact than a back alley or a library setting. Pay particular attention to the surroundings you have in your area that could serve as interesting backgrounds for your video shoots.
3. Arrange Your Setting.
Because the visual aspect can make such an impact, it is important to take extra time to position your setting so that there is a sense of balance in the shot.
For example, if your background is very large, the best place for you to stand would be halfway between the camera and the background setting. If you are too close, no one will be able to see the background. If you are too far, the audience won’t see you closely enough to make a connection. It’s important to remember that you need to stand back further than would seem necessary. A wide screen setting is the default for most video recording, so you need about 10 feet to give your viewers the entire picture.
Video is the future of Internet web video, and knowing how to use your video camera effectively will make it easier for a small business owner to shoot effective, interesting videos quickly and easily. The right setting and background are a key component in creating powerful Internet web videos that sell.
Marty Dickinson is an writer, trainer and owner of a small business just like you. He has had failures and successes using online web video to market his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more ideas and techniques on how to market your business through Internet web video.
