Self Improvement Millionaires

If your marketing budget has taken a hit lately, consider printing postcards to get your message out.

Postcards are less expensive than other print media because of their simplicity. As we all know, they’re limited in size, and have only two faces. This means less set up time, and less ink to print.

Once you’ve decided on postcards, you can also choose between color and black and white, which may give you another cost-cutting option. However, many postcard printing companies now print color for the same price as black and white, so this may no longer be an avenue of savings.

The cost of mailing a postcard in the U.S. beats the cost of mailing a letter; and that can make a significant difference if you do a major mailing. The pennies do add up once you get to mailings in the thousands or tens of thousands.

You also enjoy cost savings on processing costs, because the postcard is ready to travel as soon as it’s printed. You do not need to stuff mailers into envelopes, and that too represents a sizable saving. 

Where your time may increase slightly will be in writing. Because you have limited real estate for your message, you may need extra time to boil down the messages. This is especially true if you use an image and no text on the side opposite the mailing address. Crafting a concise postcard message will be good exercise in building your communication skills.

In going through this process of creating your message, remember to think of the postcard as a lead generator, not a sales generator. Most postcards should emphasize contact information, such as phone numbers and web addresses as the end point, not the sale. Sell when the prospect calls or visits your website, not on the card.

Bottom line, you can maintain your reach at a lower cost with postcards, but remember you’ll aim for leads, not sales, with them. And, get that sales message concise and just right before you begin printing postcards.

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Mariano M. Jauco has been empowering business professionals and individuals by sharing his knowledge to produce positive change in the world. His personal development techniques and methods will allow you to reach your goals and achieve the success and prosperity you deserve.

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