Words cannot only influence the minds of people but can completely change their perception about a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations firms, and even by parents to pass on their message. These words are known as power words and they can do wonders when used by an internet advertising company.
Power words that sell are critical to writing advertising. Even if your advertising contains all star looks, costly arranged design and amazing visual graphics will achieve nothing for your campaign. Power words are instrumental in the success of your campaign. Ideally, you should aim to use some of these words at the beginning of bullet points.
Power words elicit emotions and create visual pictures in your readers’ mind. Power words are the most important words that have proven to attract attention, motivate prospects to buy, and increase sales. Power words will help give you that advantage. Power words, or action verbs, are words used to help make a statement stronger. By using action verbs, you can assume an “active voice” instead of a “passive voice” on your advertising.
Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. Some people are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because they haven’t gained success in something particular.
Words like ‘Insiders say that’, is similar to ‘secret’. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.
The word ‘Free’ in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. If the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word ‘FREE’ is spelled as FR~E on emails since internet service providers (ISP) filters block messages having the actual word. The ISPs consider the message to be some kind of spam.
The word ‘You’ is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if they buy a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease their interest. These advantage points then should be referred to the customer by addressing them with ‘you’. The customer feels that they are being directly talked to.
The word ‘Immediately’ provides a sense of emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the customer to take some necessary and quick action.
‘Power’ in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that they can get possession of something that they lacked until now and could make them achieve the impossible.
The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn’t enough. Sentences should be designed so that the customer sees an advantage in having the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence could be changed to ‘enough memory to store 350 pictures or 50 videos’. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence is framed properly, adding power words to spice up the advertisement will definitely make a winning ad campaign.
Try taking the coachability assessment to see if coaching is right for you.
Mariano M. Jauco has been empowering business professionals and individuals by sharing his knowledge to produce positive change in the world. His personal development techniques and methods will allow you to reach your goals and achieve the success and prosperity you deserve.
To subscribe to his newsletter go to: http://jaucoandassociates.com/subscribe.html
